PENGARUH BRAND IMAGE, KUALITAS PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KOPI KENANGAN DI DEPOK
This Research is a quantitative study which aims to determine the effect of brand image, product quality, and word of mouth on purchasing decision. The population in this study are consumers who have purchased and consumed Kopi Kenangan products in Depok. The numbers of samples taken was 75 responde...
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| Format: | Book |
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2022-01-30.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |