PENGARUH HARGA, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA TOKOPEDIA DI JAKARTA SELATAN

This research model is a quantitative research that aims to determine and prove the effect of Price, Service Quality and Brand Image on Purchase Decisions in e-commerce Tokopedia. This study uses respondent of South Jakarta as a sample and the number of samples used is 100 respondents with the Non-P...

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Bibliographic Details
Main Author: Aditya Pasha Muhammad Natawijaya, (Author)
Format: Book
Published: 2022-07-08.
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3rd Floor Main Library

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Call Number: A1234.567
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