PENGARUH HARGA, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA TOKOPEDIA DI JAKARTA SELATAN

• Main Author: Aditya Pasha Muhammad Natawijaya, (Author)
• Format: Book
• Published: 2022-07-08.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata

Summary

This research model is a quantitative research that aims to determine and prove the effect of Price, Service Quality and Brand Image on Purchase Decisions in e-commerce Tokopedia. This study uses respondent of South Jakarta as a sample and the number of samples used is 100 respondents with the Non-Probability Sampling method with purposive type. The data collection technique uses a questionnaire using the Google Form Platform. The test tool used is Partial Least Square (PLS) as a test tool. The test used in this study is the statistical T test, R test and Q test. The results of smart PLS 3.0 test are (1) there is a positive and significant influence of price on purchasing decision with 0.714 original sample score (2) there is a not significant influence of quality service on purchasing decision with 0.714 original sample score 0.400 (3) there is a not significant influence of brand image on purchasing decision with -267 original sample score

Item Description

http://repository.upnvj.ac.id/18810/1/ABSTRAK.pdf
http://repository.upnvj.ac.id/18810/17/AWAL.pdf
http://repository.upnvj.ac.id/18810/18/BAB%201.pdf
http://repository.upnvj.ac.id/18810/19/BAB%202.pdf
http://repository.upnvj.ac.id/18810/20/BAB%203.pdf
http://repository.upnvj.ac.id/18810/23/BAB%204.pdf
http://repository.upnvj.ac.id/18810/22/BAB%205.pdf
http://repository.upnvj.ac.id/18810/8/DAFTAR%20PUSTAKA.pdf
http://repository.upnvj.ac.id/18810/10/RIWAYAT%20HIDUP.pdf
http://repository.upnvj.ac.id/18810/16/LAMPIRAN.pdf
http://repository.upnvj.ac.id/18810/11/HASIL%20PLAGIARISME.pdf
http://repository.upnvj.ac.id/18810/14/Artikel%20KI_Tesis_1819111987_Aditya%20Pasha%20Muhammad%20Natawijaya.pdf