PENGARUH HARGA, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA TOKOPEDIA DI JAKARTA SELATAN
This research model is a quantitative research that aims to determine and prove the effect of Price, Service Quality and Brand Image on Purchase Decisions in e-commerce Tokopedia. This study uses respondent of South Jakarta as a sample and the number of samples used is 100 respondents with the Non-P...
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2022-07-08.
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| 100 | 1 | 0 | |a Aditya Pasha Muhammad Natawijaya, . |e author |
| 245 | 0 | 0 | |a PENGARUH HARGA, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA TOKOPEDIA DI JAKARTA SELATAN |
| 260 | |c 2022-07-08. | ||
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| 520 | |a This research model is a quantitative research that aims to determine and prove the effect of Price, Service Quality and Brand Image on Purchase Decisions in e-commerce Tokopedia. This study uses respondent of South Jakarta as a sample and the number of samples used is 100 respondents with the Non-Probability Sampling method with purposive type. The data collection technique uses a questionnaire using the Google Form Platform. The test tool used is Partial Least Square (PLS) as a test tool. The test used in this study is the statistical T test, R test and Q test. The results of smart PLS 3.0 test are (1) there is a positive and significant influence of price on purchasing decision with 0.714 original sample score (2) there is a not significant influence of quality service on purchasing decision with 0.714 original sample score 0.400 (3) there is a not significant influence of brand image on purchasing decision with -267 original sample score | ||
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