PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAPKEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (Studi Kasus Pada Pengguna Smartphone di Kota Jakarta Timur)

• Yazar: Muhammad Reva Andrian, (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2022-07-08.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Link Metadata

This research model is a quantitative research that aims to determine and prove the effect of Brand Image. Product Quality, and Price on Purchasing Decisions of Samsung smartphones. This study uses the people of east Jakarta as a sample and the number of samples used is 100 respondents with the Non-...