Pengaruh Brand Image, Korean Wave Dan Brand Ambassador, Terhadap Keputusan Pembelian Produk Di E-Commerce Tokopedia (Studi Kasus Generasi Z Di Dki Jakarta)
This study is quantitative research that aims to determine the influence of brand image, Korean wave, and brand ambassadors in making purchasing decisions. This study uses Generation Z which collects 100 respondents who use Tokopedia and are active in the D.K.I. Jakarta. The technique that the autho...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
2022-07-22.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |