ANALISIS PENGARUH KEMUDAHAN PENGGUNAAN DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN E-WALLET OVO PADA UMKM DI DKI JAKARTA

The rapid development of technology and information has brought about changes in the payment system in Indonesia which can be accessed digitally via E-Wallet. This study aims to determine the effect of ease of use and promotion on decisions to use OVO E-Wallet on MSMEs in DKI Jakarta. The sampling m...

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Main Author: Hikmah Wati Annisa, (Author)
Format: Book
Published: 2022-06-28.
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3rd Floor Main Library

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