PENGARUH HARGA, BRAND IMAGE, PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA YUNA&CO DI JAKARTA PUSAT

This research is a quantitative study that examines social phenomena with the aim of analyzing and proving the effect of price, brand image, promotion on purchasing decisions. The research population is Yuna&Co consumers in the Central Jakarta area. This study took a sample of 100 respondents us...

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Main Author: Alma Dina Latansa, (Author)
Format: Book
Published: 2022-07-22.
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3rd Floor Main Library

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Call Number: A1234.567
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