PENGARUH KUALITAS PRODUK, BRAND LOYALTY, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN AYAM "GEPREK BENSU" DI DKI JAKARTA
This quantitative study was conducted with the aim of proving, analyzing, and knowing product quality, brand loyalty, and price perceptions affect the decision to purchase geprek bensu chicken in DKI Jakarta. To take the sample of this study used purposive sampling method and data collection through...
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| Format: | Book |
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2022-07-06.
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