KEPUTUSAN PEMBELIAN PELANGGAN TOKOPEDIA DI JAKARTA

This study is a quantitative study that aims to determine the effect of BTS brand ambassadors, buying interest, brand image on the purchasing decisions of Tokopedia customers in Jakarta. In this study, the population used is BTS fan customers who use Tokopedia in Jakarta with a total sample of 100 r...

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Main Author: Santi Septianingsih, (Author)
Format: Book
Published: 2022-06-28.
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3rd Floor Main Library

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Call Number: A1234.567
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