PENGARUH PROMOSI, KUALITAS PELAYANAN, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA SHOPEE

This study is a quantitative study and aims to determine the influence of promotion, service quality, and their image on the purchasing decisions of Shoppe users in the DKI Jakarta area. The population in this study are Shopee application users in the DKI Jakarta area with the criteria of having mad...

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Main Author: Marco Manggora Jeremy Napitupulu, (Author)
Format: Book
Published: 2022-06-30.
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3rd Floor Main Library

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