Analisis Pengaruh Brand Image, Brand Trust dan Viral Marketing Terhadap Keputusan Pembelian Sepatu Converse (Studi Kasus Remaja Milenial Di Daerah Cinere

This research was quantitative which aimed to analyze and prove whether brand image, brand trust and viral marketing influence the purchasing decision of Converse shoes. The sample used is 100 respondents, and the data collected using a questionnaire via google form. Testing of the data in this stud...

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Bibliographic Details
Main Author: Arini Ayatika Rawi, (Author)
Format: Book
Published: 2022-07-06.
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3rd Floor Main Library

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