Analisis Pengaruh Brand Image, Brand Trust dan Viral Marketing Terhadap Keputusan Pembelian Sepatu Converse (Studi Kasus Remaja Milenial Di Daerah Cinere

• Main Author: Arini Ayatika Rawi, (Author)
• Format: Book
• Published: 2022-07-06.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata

Summary

This research was quantitative which aimed to analyze and prove whether brand image, brand trust and viral marketing influence the purchasing decision of Converse shoes. The sample used is 100 respondents, and the data collected using a questionnaire via google form. Testing of the data in this study using the SmartPLS 3.0 test application. The series of tests carried out resulted in the conclusion that: 1). There is a significant influence of brand image variables on purchasing decisions, 2). There is a significant influence of the brand trust variable on purchasing decisions, 3). There is a significant effect of viral marketing variables on purchasing decisions.

Item Description

http://repository.upnvj.ac.id/19175/1/ABSTRAK.pdf
http://repository.upnvj.ac.id/19175/3/AWAL.pdf
http://repository.upnvj.ac.id/19175/2/BAB%201.pdf
http://repository.upnvj.ac.id/19175/4/BAB%202.pdf
http://repository.upnvj.ac.id/19175/5/BAB%203.pdf
http://repository.upnvj.ac.id/19175/6/BAB%204.pdf
http://repository.upnvj.ac.id/19175/7/BAB%205.pdf
http://repository.upnvj.ac.id/19175/8/DAFTAR%20PUSTAKA.pdf
http://repository.upnvj.ac.id/19175/9/RIWAYAT%20HIDUP.pdf
http://repository.upnvj.ac.id/19175/10/LAMPIRAN.pdf
http://repository.upnvj.ac.id/19175/11/ARTIKEL%20KI.pdf