Analisis Pengaruh Brand Image, Brand Trust dan Viral Marketing Terhadap Keputusan Pembelian Sepatu Converse (Studi Kasus Remaja Milenial Di Daerah Cinere
This research was quantitative which aimed to analyze and prove whether brand image, brand trust and viral marketing influence the purchasing decision of Converse shoes. The sample used is 100 respondents, and the data collected using a questionnaire via google form. Testing of the data in this stud...
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2022-07-06.
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