PENGARUH ADVERTISING CAMPAIGN, BRAND AMBASSADOR, DAN BRAND AWARENESS TERHADAP MINAT BELI KONSUMEN PADA PRODUK VICTORIA'S SECRET
This research is a quantitative study aimed at knowing the effect of advertising campaigns, brand ambassadors, and brand awareness on consumer purchase intention in Victoria's Secret products. The population in this research is women who live in DKI Jakarta. The sampling technique used is a non...
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| Format: | Book |
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2022-07-18.
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