PENGARUH ISLAMIC BRANDING, FASILITAS, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN MENGINAP DI HOTEL SYARIAH WILAYAH KOTA BOGOR

This study aims to explain the influence of Islamic branding, facilities, and service quality on the decision to stay at a sharia hotel in the Bogor City area. This research uses a quantitative method that refers to numerical data. The subjects studied were 150 guests who had been in sharia hotels i...

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Main Author: Miftahul Janah, (Author)
Format: Book
Published: 2022-06-29.
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