LOYALITAS PENJUAL KOMUNITAS MARKETPLACE SHOPEE (STUDI KOMUNITAS KAMPUS SHOPEE BEKASI)

The purpose of this study is to analyze seller loyalty through community marketing and seller satisfaction. A case study quantitative method is used, with a research sample of 135 sellers, members of the Kampus Shopee Bekasi community. Data analysis technique using SmartPLS 3.0 with community market...

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Main Author: Susinta Triningsih, (Author)
Format: Book
Published: 2022-07-07.
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3rd Floor Main Library

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Call Number: A1234.567
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