LOYALITAS PENJUAL KOMUNITAS MARKETPLACE SHOPEE (STUDI KOMUNITAS KAMPUS SHOPEE BEKASI)

• Main Author: Susinta Triningsih, (Author)
• Format: Book
• Published: 2022-07-07.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata

Summary

The purpose of this study is to analyze seller loyalty through community marketing and seller satisfaction. A case study quantitative method is used, with a research sample of 135 sellers, members of the Kampus Shopee Bekasi community. Data analysis technique using SmartPLS 3.0 with community marketing results has a significant positive effect on seller loyalty. Where there is a 41% increase in the level of membership, influence, integration & fulfilment of needs, and shared emotional connections in community marketing, seller loyalty also increases. Community marketing has a significant positive effect on seller satisfactions. Seller satisfaction has a significant positive effect on seller loyalty. Meanwhile , community marketing through seller satisfaction has a positive effect on seller loyalty. Where there is a 14.7% increase in seller satisfaction if the influence of community marketing on seller loyalty increases. Keywords: Loyalty, Satisfaction, Community, Marketplace, Seller

Item Description

http://repository.upnvj.ac.id/19440/1/ABSTRAK.pdf
http://repository.upnvj.ac.id/19440/2/AWAL.pdf
http://repository.upnvj.ac.id/19440/3/BAB%20I.pdf
http://repository.upnvj.ac.id/19440/4/BAB%20II.pdf
http://repository.upnvj.ac.id/19440/5/BAB%20III.pdf
http://repository.upnvj.ac.id/19440/6/BAB%20IV.pdf
http://repository.upnvj.ac.id/19440/7/BAB%20V.pdf
http://repository.upnvj.ac.id/19440/8/DAFTAR%20PUSTAKA.pdf
http://repository.upnvj.ac.id/19440/9/RIWAYAT%20HIDUP.pdf
http://repository.upnvj.ac.id/19440/10/LAMPIRAN.pdf
http://repository.upnvj.ac.id/19440/11/HASIL%20PLAGIARISME.pdf