LOYALITAS PENJUAL KOMUNITAS MARKETPLACE SHOPEE (STUDI KOMUNITAS KAMPUS SHOPEE BEKASI)
The purpose of this study is to analyze seller loyalty through community marketing and seller satisfaction. A case study quantitative method is used, with a research sample of 135 sellers, members of the Kampus Shopee Bekasi community. Data analysis technique using SmartPLS 3.0 with community market...
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2022-07-07.
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| 100 | 1 | 0 | |a Susinta Triningsih, . |e author |
| 245 | 0 | 0 | |a LOYALITAS PENJUAL KOMUNITAS MARKETPLACE SHOPEE (STUDI KOMUNITAS KAMPUS SHOPEE BEKASI) |
| 260 | |c 2022-07-07. | ||
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| 500 | |a http://repository.upnvj.ac.id/19440/10/LAMPIRAN.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/19440/11/HASIL%20PLAGIARISME.pdf | ||
| 520 | |a The purpose of this study is to analyze seller loyalty through community marketing and seller satisfaction. A case study quantitative method is used, with a research sample of 135 sellers, members of the Kampus Shopee Bekasi community. Data analysis technique using SmartPLS 3.0 with community marketing results has a significant positive effect on seller loyalty. Where there is a 41% increase in the level of membership, influence, integration & fulfilment of needs, and shared emotional connections in community marketing, seller loyalty also increases. Community marketing has a significant positive effect on seller satisfactions. Seller satisfaction has a significant positive effect on seller loyalty. Meanwhile , community marketing through seller satisfaction has a positive effect on seller loyalty. Where there is a 14.7% increase in seller satisfaction if the influence of community marketing on seller loyalty increases. Keywords: Loyalty, Satisfaction, Community, Marketplace, Seller | ||
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