PENGARUH KREDIBILITAS CELEBRITY ENDORSER DALAM IKLAN MS GLOW FOR MEN VERSI "SEMUA JUGA BISA" TERHADAP KEPUTUSAN PEMBELIAN
This study aims to determine the influence of celebrity endorser credibility in all versions of Ms Glow For Men advertisement on purchasing decisions. The theory used in this research is Source Credibility Theory. The population of this study includes followers of the Instagram account @msglowformen...
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| Format: | Book |
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2022-06-21.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |