PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA SEPEDA MOTOR MATIC HONDA BEAT: Studi Kasus Pada Konsumen Ciledug

This research is a quantitative research that aims to determine the effect of brand image, product quality, and promotion on buying decision. The population in this study were Honda Beat matic motorcycle consumers in Ciledug. The sample size was taken as many as 70 respondents, with a non probabilit...

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Main Author: Zikril Hakim, - (Author)
Format: Book
Published: 2019-01-07.
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3rd Floor Main Library

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Call Number: A1234.567
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