PENGARUH KREDIBILITAS BRAND AMBASSADOR MAUDY AYUNDA TERHADAP BRAND EQUITY CIMB NIAGA (Survei pada Komunitas Kejar Mimpi JABODETABEK)

The use of Brand Ambassadors is the most common marketing communication strategy used by every company or brand. Like Maudy Ayunda who is the Brand Ambassador of Bank CIMB Niaga, therefore this research focuses on how the influence of Brand Ambassador Maudy Ayunda on CIMB Niaga Brand Equity through...

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Main Author: Rizka Deva Ulhaq, (Author)
Format: Book
Published: 2022-07-15.
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3rd Floor Main Library

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