PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN IPHONE DI JAKARTA SELATAN

• מחבר ראשי: Kania Junita Syaputri, (Author)
• פורמט: ספר
• יצא לאור: 2013-11-11.
• נושאים: Thesis; NonPeerReviewed
• גישה מקוונת: Link Metadata

This study aims to determine the effect of brand image, Quality of product, and purchase decisions. The data used are the primary data and data processing is done using spss 21.0. Variable under study consist brand image, quality of product and purchase decision. The analysis used to test the study...