ANALISIS HUBUNGAN PERSEPSI KONSUMEN PADA APLIKASI BAURAN PEMASARAN TERHADAP LOYALITAS KONSUMEN (CARREFOUR HYPERMARKET LEBAK BULUS)

This study aims to determine and prove the significant influence of the marketing mix (product, price, place and promotion) on consumer loyalty Carrefour Lebak fleeced. By using multiple regression analysis. Sample was taken from the students of UPN "VETERAN JAKARTA" because the object und...

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Bibliographic Details
Main Author: Angriyani Hutapea, (Author)
Format: Book
Published: 2013-09-04.
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