ANALISIS HUBUNGAN PERSEPSI KONSUMEN PADA APLIKASI BAURAN PEMASARAN TERHADAP LOYALITAS KONSUMEN (CARREFOUR HYPERMARKET LEBAK BULUS)

• Yazar: Angriyani Hutapea, (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2013-09-04.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Link Metadata

This study aims to determine and prove the significant influence of the marketing mix (product, price, place and promotion) on consumer loyalty Carrefour Lebak fleeced. By using multiple regression analysis. Sample was taken from the students of UPN "VETERAN JAKARTA" because the object und...