PENGARUH ATRIBUT PRODUK PERAWATAN MUSTIKA RATU TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI WILAYAH JAKARTASELATAN

This study aims to identify and prove the significant influence of product attributes (brand, packaging, design, and price) on consumer purchasing decisions mustika ratu care. By using simple linear regression analysis method. Samples taken from the consumer do teenagers or adults who use care Musti...

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Main Author: Siska Wulandari, (Author)
Format: Book
Published: 2013-02-28.
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3rd Floor Main Library

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Call Number: A1234.567
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