PENGARUH STORE ATMOSPHERE, HARGA DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PADA STARBUCKS COFFEE WILAYAH TANGERANG SELATAN
This study aims to determine the effect of store atmosphere, price and lifestyle on consumer purchasing decisions of Starbucks Coffee South Tangerang. This research is a quantitative research with the type of data used is primary data with a total sample of 100 determined using the Lemeshow formula,...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
2022-12-21.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |