PENGARUH STORE ATMOSPHERE, HARGA DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PADA STARBUCKS COFFEE WILAYAH TANGERANG SELATAN

• Main Author: Akhsanul Kholiqin, (Author)
• Format: Book
• Published: 2022-12-21.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata

Summary

This study aims to determine the effect of store atmosphere, price and lifestyle on consumer purchasing decisions of Starbucks Coffee South Tangerang. This research is a quantitative research with the type of data used is primary data with a total sample of 100 determined using the Lemeshow formula, the criteria are determined by purposive sampling. Data is collected by questionnaire using google form. The analysis technique in this study is descriptive analysis and inferential analysis, using the SmartPLS 3.2.8 test tool with a significance level of 0.05 (5%). The results of the test prove that (1) there is a significant influence of store atmosphere on purchasing decisions (2) there is no significant effect of price on purchasing decisions and (3) there is no significant influence of lifestyle on purchasing decisions.

Item Description

http://repository.upnvj.ac.id/22138/15/ABSTRAK.pdf
http://repository.upnvj.ac.id/22138/18/AWAL.pdf
http://repository.upnvj.ac.id/22138/17/BAB%201.pdf
http://repository.upnvj.ac.id/22138/19/BAB%202.pdf
http://repository.upnvj.ac.id/22138/20/BAB%203.pdf
http://repository.upnvj.ac.id/22138/21/BAB%204.pdf
http://repository.upnvj.ac.id/22138/22/BAB%205.pdf
http://repository.upnvj.ac.id/22138/23/DAFTAR%20PUSTAKA.pdf
http://repository.upnvj.ac.id/22138/11/RIWAYAT%20HIDUP.pdf
http://repository.upnvj.ac.id/22138/10/LAMPIRAN.pdf
http://repository.upnvj.ac.id/22138/9/HASIL%20PLAGIARISME.pdf
http://repository.upnvj.ac.id/22138/12/ARTIKEL%20KI.pdf