PENGARUH STORE ATMOSPHERE, HARGA DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PADA STARBUCKS COFFEE WILAYAH TANGERANG SELATAN
This study aims to determine the effect of store atmosphere, price and lifestyle on consumer purchasing decisions of Starbucks Coffee South Tangerang. This research is a quantitative research with the type of data used is primary data with a total sample of 100 determined using the Lemeshow formula,...
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2022-12-21.
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