PENGARUH PROMOSI PENJUALAN DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA E-COMMERCE SHOPEE DI DKI-JAKARTA)
This thesis aims to examine the effect of sales promotion and service quality on consumer purchasing decisions in e-commerce Shopee. This study uses a quantitative method using SmartPLS. The number of samples in this study were 100 respondents. Respondent requirements in this study are Shopee users...
Saved in:
Main Author: | |
---|---|
Format: | Book |
Published: |
2022-12-27.
|
Subjects: | |
Online Access: | Link Metadata |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
Link Metadata3rd Floor Main Library
Call Number: |
A1234.567 |
---|---|
Copy 1 | Available |