PENGARUH PROMOSI PENJUALAN DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA E-COMMERCE SHOPEE DI DKI-JAKARTA)
This thesis aims to examine the effect of sales promotion and service quality on consumer purchasing decisions in e-commerce Shopee. This study uses a quantitative method using SmartPLS. The number of samples in this study were 100 respondents. Respondent requirements in this study are Shopee users...
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| Format: | Book |
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2022-12-27.
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