PENGARUH PROMOSI, KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE PADA E-COMMERCE SHOPEE (STUDI PADA MAHASISWA FEB UPNVJ)

This study is a quantitative research which purposes to determine the effect of promotion, price and service quality on purchasing decision for Skincare Products in E-Commerce Shopee. This study uses respondent consumers of skincare products namely students at the FEB UPNVJ as a sample and the sampl...

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Main Author: Amanda Zahra Wynona, (Author)
Format: Book
Published: 2022-12-21.
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3rd Floor Main Library

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