PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SOMETHINC DI JAKARTA SELATAN

This research is a quantitative study that aims to determine, analyze, and prove the influence of brand image, product quality, and price on the purchase decision of Somethinc skincare in South Jakarta. The population in this study were consumers of Something skincare in South Jakarta. Furthermore,...

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Main Author: Madeline Alexandra Angelica Barus, (Author)
Format: Book
Published: 2022-12-21.
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