PENGARUH DISKON, ELECTRONIC WORD OF MOUTH, DAN SHOPPING LIFESTYLE TERHADAP PERILAKU IMPULSE BUYING:(Studi Kasus Pada Pengguna Tiktok Di Kota Bogor)

The existence of the Covid-19 pandemic has caused a surge in technology users, especially social media, where people play social media to communicate or find out about a product, so social media and e-commerce are needed which can provide discounts, good electronic word of mouth promotions, and are...

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Main Author: Nada Azizah Aryanti, (Author)
Format: Book
Published: 2022-12-29.
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3rd Floor Main Library

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Call Number: A1234.567
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