ANALISIS CUSTOMER SATISFACTION DILIHAT DARI SERVICE EXCELLENT DAN SERVICESCAPE PADA PERUSAHAAN PT. BRI ASURANSI INDONESIA TBK

Competition in the insurance business in the era of globalization and during the Covid-19 pandemic is increasing rapidly. The increasingly fierce competition requires PT. BRI Insurance Indonesia has a competitive advantage in order to survive and compete with various other companies. This study aims...

Full description

Saved in:
Bibliographic Details
Main Author: Sanjaya Pamulistianto, (Author)
Format: Book
Published: 2022-12-29.
Subjects:
Online Access:Link Metadata
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000 am a22000003u 4500
001 repoupnvj_22460
042 |a dc 
100 1 0 |a Sanjaya Pamulistianto, .  |e author 
245 0 0 |a ANALISIS CUSTOMER SATISFACTION DILIHAT DARI SERVICE EXCELLENT DAN SERVICESCAPE PADA PERUSAHAAN PT. BRI ASURANSI INDONESIA TBK 
260 |c 2022-12-29. 
500 |a http://repository.upnvj.ac.id/22460/1/ABSTRAK.pdf 
500 |a http://repository.upnvj.ac.id/22460/21/AWAL.pdf 
500 |a http://repository.upnvj.ac.id/22460/14/BAB%201.pdf 
500 |a http://repository.upnvj.ac.id/22460/15/BAB%202.pdf 
500 |a http://repository.upnvj.ac.id/22460/16/BAB%203.pdf 
500 |a http://repository.upnvj.ac.id/22460/22/BAB%204.pdf 
500 |a http://repository.upnvj.ac.id/22460/23/BAB%205.pdf 
500 |a http://repository.upnvj.ac.id/22460/24/DAFTAR%20PUSTAKA.pdf 
500 |a http://repository.upnvj.ac.id/22460/9/RIWAYAT%20HIDUP.pdf 
500 |a http://repository.upnvj.ac.id/22460/10/LAMPIRAN.pdf 
500 |a http://repository.upnvj.ac.id/22460/20/HASIL%20PLAGIARISME.pdf 
500 |a http://repository.upnvj.ac.id/22460/12/ARTIKEL%20KI.pdf 
520 |a Competition in the insurance business in the era of globalization and during the Covid-19 pandemic is increasing rapidly. The increasingly fierce competition requires PT. BRI Insurance Indonesia has a competitive advantage in order to survive and compete with various other companies. This study aims to determine, analyze, and prove the effect of service excellent and servicescaspe on customer satisfaction at PT. BRI Insurance Indonesia. The intended research object is customer satisfaction at PT. BRI Insurance Indonesia. The sample used in this study was 100 customer respondents of PT. BRI Asuransi Indonesia by using non-probability sampling or purposive sampling techniques. The test equipment in this study used SmartPLS 3.0 with a significance value of 5% or 0.05. The results of this study found that: (1) there was a positive and significant influence from service excellent at PT. BRI Insurance Indonesia; (2) there is a positive and significant influence from the servicescape at PT. BRI Insurance Indonesia. Researchers suggest for insurance customers to be involved in other factors that can affect customer satisfaction. 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
690 |a HD28 Management. Industrial Management 
655 7 |a Thesis  |2 local 
655 7 |a NonPeerReviewed  |2 local 
787 0 |n http://repository.upnvj.ac.id/22460/ 
787 0 |n https://repository.upnvj.ac.id 
856 4 1 |u http://repository.upnvj.ac.id/22460/  |z Link Metadata