PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FESYEN INDONESIA MELALUI E-COMMERCE (Studi Kasus pada Konsumen di DKI Jakarta)

This research is a quantitative study that aims to determine the effect of product quality, price, and brand image on purchasing decisions for Indonesian fashion products through e-commerce. This research uses consumers in DKI Jakarta who have purchased Indonesian fashion products through e commerce...

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Main Author: Andi Dwi Kurniawan, (Author)
Format: Book
Published: 2022-12-28.
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