PENGARUH CITRA MEREK, KUALITAS PELAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN BEKAS PADA APLIKASI OLX JAKARTA

This research is a quantitative research that aims to determine the effect of brand image, service quality, and promotion on purchasing decisions. This research took the population of used vehicle buyers through the OLX application in the DKI Jakarta area. The sample size is 100+30 respondents. The...

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Bibliographic Details
Main Author: Raihan Setyoaji Alamsyah, (Author)
Format: Book
Published: 2022-12-27.
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3rd Floor Main Library

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Call Number: A1234.567
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