CONTENT MARKETING, ONLINE ADVERTISING, DAN PAYLATER TERHADAP IMPULSIVE BUYING PRODUK UMKM GO-DIGITAL PADA GENERASI Z DI WILAYAH DKI JAKARTA
MSMEs have been negatively affected on the sales side due to the Covid-19 pandemic, so they are trying to adapt by onboard to digital platforms. This study aims to determine the effect of marketing content, online advertising, and paylater on the impulsive buying of go-digital MSME products in gener...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
2022-12-20.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |