CONTENT MARKETING, ONLINE ADVERTISING, DAN PAYLATER TERHADAP IMPULSIVE BUYING PRODUK UMKM GO-DIGITAL PADA GENERASI Z DI WILAYAH DKI JAKARTA
MSMEs have been negatively affected on the sales side due to the Covid-19 pandemic, so they are trying to adapt by onboard to digital platforms. This study aims to determine the effect of marketing content, online advertising, and paylater on the impulsive buying of go-digital MSME products in gener...
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2022-12-20.
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