PENGARUH INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN MOP BEAUTY BY TASYA FARASYA MELALUI BRAND AWARENESS

This research is a quantitative study to determine the effect of influencer on purchase decisions, the effect of brand awareness on purchasing decisions, the effect of influencer on brand awareness, and the effect of influencer indirectly on purchasing decision through brand awareness. The populatio...

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Bibliographic Details
Main Author: Rikeu Hafshah Hafizhah, (Author)
Format: Book
Published: 2022-12-20.
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3rd Floor Main Library

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