PENGARUH INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN MOP BEAUTY BY TASYA FARASYA MELALUI BRAND AWARENESS
This research is a quantitative study to determine the effect of influencer on purchase decisions, the effect of brand awareness on purchasing decisions, the effect of influencer on brand awareness, and the effect of influencer indirectly on purchasing decision through brand awareness. The populatio...
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Main Author: | Rikeu Hafshah Hafizhah, (Author) |
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Format: | Book |
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2022-12-20.
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Online Access: | Link Metadata |
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