PENGARUH ONLINE CUSTOMER REVIEW, CUSTOMER RATING, DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z PADA TOKOPEDIA
Tokopedia is the most visited e-commerce platform in Indonesia. However, currently, there is a problem because Tokopedia is still below its competitors in purchasing decisions in generation Z. So the formulation of the problem in this study is whether customer reviews, customer ratings, and viral ma...
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| Format: | Book |
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2022-12-27.
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| Online Access: | Link Metadata |
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