ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI PEMBELIAN IMPULSIF PADA PENGGUNA E-COMMERCE DI DKI JAKARTA
This study uses a quantitative method with the aim of proving the effect of sales promotion, hedonic shopping value and self-control on impulsive purchases among e-commerce Phase 2 2022 Top Brand users, namely Tokopedia, Shopee and Lazada. This study used 100 respondents from users of Top Brand e-co...
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| Format: | Book |
| Published: |
2022-12-28.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |