ANALISIS PENGARUH BRAND IMAGE DAN SERVICE QUALITY TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN PADA E-COMMERCE TOKOPEDIA

This research was conducted to analyze and study the influence of Brand Image and Service Quality on customer loyalty through customer satisfaction on Tokopedia e-commerce. This study was conducted with respondents who use the Tokopedia application with a minimum of 3x purchases. Data collection usi...

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Main Author: Annisa Effendi, (Author)
Format: Book
Published: 2022-12-23.
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3rd Floor Main Library

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Call Number: A1234.567
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