PENGARUH HARGA, PROMOSI DAN E-SERVICE QUALITY TERHADAP MINAT BELI ULANG KONSUMEN PADA APLIKASI GRAB

Technological developments in today's modern era bring changes in the field of transportation. Many online-based transportation service businesses have sprung up, one of which is Grab. This study aims to determine the effect of price, promotion and e-service quality on consumer repurchase inten...

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Main Author: Rachmansyah Putra Herwananto, (Author)
Format: Book
Published: 2022-12-21.
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