PENGARUH E-SERVICE QUALITY DAN CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION (Pengguna Shopee di Kota Tangerang)

This study aims to determine the effect of e-service quality and customer experience on repurchase intention of Shopee users in the Tangerang city area. This research is a quantitative research with the type of data used is primary data with a total sample of 100 determined using the Lemeshow formul...

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Main Author: Rafli Aditya Risaldi, (Author)
Format: Book
Published: 2022-12-28.
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