PENGARUH KOREAN BRAND AMBASSADOR (BOYBAND BTS) DAN MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TOKOPEDIA
The phenomenon of "Korean Wave" is a phenomenon that explains Korean pop culture which has now become a worldwide trend that is in global demand. This Korean Wave then formed an initiation in the field of marketing to attract consumer shopping interest by utilizing the influence of purchas...
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| Format: | Book |
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2022-12-29.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |