PENGARUH KOREAN BRAND AMBASSADOR (BOYBAND BTS) DAN MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TOKOPEDIA
The phenomenon of "Korean Wave" is a phenomenon that explains Korean pop culture which has now become a worldwide trend that is in global demand. This Korean Wave then formed an initiation in the field of marketing to attract consumer shopping interest by utilizing the influence of purchas...
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2022-12-29.
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