PENGARUH SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH, DAN CITRA MEREK TERHADAP MINAT BELI PADA PRODUK EMINA

Cosmetics are like a basic need, no longer a secondary need, especially for women, this encourages innovation from entrepreneurs to create cosmetic products for various groups. This study is a quantitative study to determine the influence of social media marketing, electronic word of mouth, and bran...

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Main Author: Bernadette Ratan Natasha, (Author)
Format: Book
Published: 2023-01-03.
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3rd Floor Main Library

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