PENGARUH HARGA, TAMPILAN PRODUK, DAN CELEBRITY ENDORSER DI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN BRAND FASHION LOKAL DI JAKARTA TIMUR

Fashion is a culture that is never separated from the times. The times always make changes in fashion to make fashion a culture in life. This study uses a quantitative method. Generation Z, aged 16-24 years and living in East Jakarta, is the population in the study. Sampling using purposive sampling...

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Main Author: Muhammad Naufal Labib (Author)
Format: Book
Published: 2022-12-29.
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3rd Floor Main Library

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Call Number: A1234.567
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